InBio is the simplest link in bio to start with, and the one you won't outgrow: a clean page in a minute, with downloads, bookings, an AI assistant and a verified checkmark ready when you need them. It's one page at in.bio/yourname, behind the link in your social profile, and it's for everyone: a personal page, a storefront for creators, and a verified page for businesses and agencies. Free is $0 with no card; the paid plans are Beginner at $4 a month, Pro at $9 and Business at $29, each with a 14-day trial for first-time subscribers. Selling on Business carries a 0% platform fee.
What the page does beyond listing links
A visitor from Instagram, TikTok, or anywhere else taps the link in your bio and lands on your InBio page. (New to the idea? Start with what a link in bio is.) What that page can carry is the point:
- Links, media and galleries: everything you share, together, with a template to start from. Every plan.
- Posts: short updates so the page stays current.
- Analytics: views, clicks, click-through rate and time on page on every plan. Pro adds clicks per link, traffic sources, countries and devices; Business adds store numbers.
- Full design control: every theme, font and layout, plus image and video backgrounds. From Beginner.
- Custom forms and lead capture: turn interest into an email, and hand over a file on submit if you want to give something in exchange. From Pro.
- Bookings: free or paid sessions sold against live availability, so a slot can't be sold twice. Business.
- Digital products: sell digital downloads (files such as guides, templates or recorded lessons) directly, straight from your Instagram bio if that is where your audience is. Business.
- An AI assistant: answers visitors in your words; you set its quick questions and manage what it knows. Business.
- A verified checkmark: granted after our team reviews the page. Business.
- Multiple pages: as many as you need, billed per page, so an agency or a business with several brands runs them from one account.
- An 18+ mode: the page asks visitors to confirm their age before it shows.
You start with the links and turn on the rest as you need it.
What each plan costs, and the fee math
Prices checked October 2026. The pricing page is the source of truth if this ever drifts.
| Free | Beginner | Pro | Business | |
|---|---|---|---|---|
| Price | $0, no card | $4/month or $40/year | $9/month or $90/year | $29/month or $290/year |
| 14-day trial, first-time subscribers | n/a | Yes | Yes | Yes |
| Pages | Unlimited; billing is per page | Unlimited; billing is per page | Unlimited; billing is per page | Unlimited; billing is per page |
| Page at in.bio/yourname; links, media, galleries and other cards | Yes | Yes | Yes | Yes |
| All themes and full design control: every font and layout | No | Yes | Yes | Yes |
| Image and video backgrounds | No | Yes | Yes | Yes |
| Analytics | Basic: views, clicks, click-through rate, time on page | Basic | Advanced: adds clicks per link, traffic sources, countries and devices | Advanced, plus store numbers (revenue, sales, bookings, conversion) |
| InBio branding removed | No | No | Yes | Yes |
| SEO title and description | No | No | Yes | Yes |
| Contact forms and lead magnets | No | No | Yes | Yes |
| Sell digital products, bookings, own Stripe, 0% fee | No | No | No | Yes |
| Verified checkmark, team-reviewed | No | No | No | Yes |
| AI chat on your page | No | No | No | Yes |
| Search and AI indexable | Yes | Yes | Yes | Yes |
| 18+ mode | Yes | Yes | Yes | Yes |
| Custom domain | No | No | No | No |
A yearly term costs ten months rather than twelve. Each page you upgrade is billed on its own, and payments for what you sell run through your own Stripe account, so the money lands with you. For what to do with the analytics once you have them, see Link in Bio Analytics.
Most link-in-bio tools that let you sell take a cut of every sale (checked October 2026): Linktree's fee table lists 12% on Free, 9% on Starter and Pro and 0% on Premium (its Pro plan card says 0%, so check before you rely on it); Beacons takes 9% on Free and Creator; Milkshake takes 7–12% on every plan. InBio takes 0%, as do Stan Store and Komi. On $1,000 of sales a month, a 9% cut is $90; InBio Business is $29 flat, and Stripe's processing applies on every platform. The more you sell, the more that gap matters.
Where InBio isn't the right choice
InBio's limits, in one line: no custom domains yet (every page lives at in.bio/yourname), and profiles aren't in our sitemap, so search engines find a page through the links pointing to it.
If all you want is a plain list of links, any free link-in-bio page covers it, InBio Free included. Linktree alternatives compares the field on the same terms, including where other tools beat us.
Start free: Create your InBio page, pick a template and add the links you share most. When the page needs to look like your brand, collect contacts, take bookings or sell, upgrade it. The plans are per page, so only that page pays.
