For most people, InBio is the best overall link in bio tool in 2026: it's free, quick to set up, and the same page takes forms, bookings and sales when you need them. Every theme, font and layout, plus image and video backgrounds, is $4 a month; forms and advanced analytics are $9; selling and bookings at 0% are $29.
The exceptions are clear-cut. Pick Linktree if you want the name every audience already recognizes and won't sell much through it. Pick Stan Store if you already sell courses and want a checkout link, not a page. Carrd if you want a designed one-page site for $9 a year. Milkshake if you build from your phone, Taplink if the budget is the whole decision, and Later's Linkin.bio if your posts are already scheduled there.
Checked October 2026. Prices change often (Linktree's rose in November 2025, Beacons' top plan in September 2026), so confirm on the vendor's own page before you buy.
2026 pricing and features: free plan and the cut on sales, side by side
| Tool | Free plan | Paid from | Fee on sales | Best at |
|---|---|---|---|---|
| InBio | ✓, no card | $4/mo | 0% (Business, $29/mo) | One page that grows from links to selling |
| Linktree | ✓ | $8/mo | 12% Free, 9% Starter and Pro*, 0% Premium ($35/mo) | Recognition and integrations |
| Beacons | ✓ | $10/mo | 9% until the $30/mo tier | The most tools in one account |
| Stan Store | 14-day trial only | $29/mo | 0% | A checkout-first store |
| Bio.link | ✓ | Shown in-app | No selling | A clean free page with no watermark |
| Carrd | ✓ | $9/yr | None (embeds) | Design control at the lowest price |
| Milkshake | ✓ | $2.99/mo | 12% Free and Lite, 9% Pro, 7% Pro+ | Built entirely on your phone |
| Taplink | ✓ | $4/mo billed yearly | 0% | Forms and payments on a budget |
| Later (Linkin.bio) | 14-day trial only | $25/mo billed monthly | None (routes to your store) | Teams already scheduling in Later |
| Komi | Listed, can't sell | $20/mo | 0% on Pro | Brand deals plus products |
| Campsite.bio | ✓ | $7/mo | 0% "for a limited time" (tips and requests) | An affordable links-and-buttons page |
*Linktree's pricing page disagrees with itself: the Pro card says "0% fees", the fee table says 9%. Plan on 9%.
Read down the fee column before the price column. On $1,000 of monthly sales a 9% cut is $90 a month, more than most subscriptions on this list. For anyone selling, 0% on a flat plan beats a cheaper plan with a percentage; here is where each percentage plan stops being cheaper.
What changed in 2026
- Beacons' top plan went up. Creator Max rose from $90 to $100 a month between mid-August and late September 2026; the yearly price stayed $900. The 9% fee on Free and Creator didn't change.
- Bento shut down. Linktree bought it in 2023 and closed it on 13 February 2026; Bento's data was deleted and its links now redirect to Linktree (AlternativeTo). Shopify's Linkpop closed in July 2025. A tool's durability is part of its price.
- Instagram started selling links in posts. Since 15 September 2026, Meta One subscribers from the Advanced plan ($49.99 a month) can link a few posts and reels a month (Meta). For everyone else, captions stay unclickable and the bio link does the work.
Best for: the pick by what you do
| You are | Start with | Why |
|---|---|---|
| A restaurant or café | InBio (for restaurants) | Menu, map, hours and posts on one page, and a QR code for the table |
| A real estate agent | InBio (for real estate agents) | Listings as posts, a lead form on Pro, consultation bookings on Business |
| A coach, salon or anyone who sells time | InBio Business, $29/mo | Paid or free bookings against live availability, at 0% |
| A seller of courses | Stan Store Creator, $29/mo, or Beacons Creator Plus, $30/mo | Courses built in, at 0% |
| An agency or a business with several brands | InBio | Unlimited pages, each billed on its own plan |
| Someone with links and nothing to sell | Any free plan: InBio, Linktree, Bio.link or Campsite | A plain link page needs no subscription |
| Someone who wants their own domain cheaply | Carrd Pro Standard, $19/yr | The only page on your domain for under $20 a year |
| A creator who builds on the phone | Milkshake | No desktop editor needed |
The sections below give every tool's case.
How we picked
We compared five things, in this order:
- Whether the free plan is real, and what it gates. Design is the usual paywall.
- The price of the tier most people end up on, not the cheapest one.
- The fee on sales.
- Whether the page can do more than list links: a form, a booking, a checkout.
- Whether the analytics say where visitors came from, not only how many clicked. How to read those numbers is in Link in Bio Analytics.
Every price, InBio's included, was read on the vendor's own pricing page, help center or blog in October 2026, with three exceptions. Linktree shows prices in local currency, so its US prices come from a third-party write-up. Taplink publishes US prices only on its blog. Bio.link's pricing page refused our check, so we don't quote its price.
We left out full website builders such as Wix and Squarespace, which can serve as a bio link but aren't priced as one, and we stopped at eleven so every tool gets a real section. If the term itself is new to you, start with what a link in bio is.
The tools, one by one: features and pricing
InBio
InBio is a page for anyone at in.bio/yourname. Free needs no card and gives you the page with links, media, galleries and the other cards, plus basic analytics: views, clicks, click-through rate and time on page. Pages are unlimited and billed per page, so an agency or a multi-brand business runs several from one account.
Beginner at $4/mo ($40/yr) is where the design opens up: all themes, every font and layout, and image and video backgrounds. Pro at $9/mo ($90/yr) removes InBio branding and adds contact forms and lead magnets, advanced analytics (clicks per link, traffic sources, countries and devices), and your own SEO title and description. Business at $29/mo ($290/yr) adds selling and bookings through your own Stripe at 0%. It also adds an AI assistant that answers visitors in your words rather than writing your captions, and a checkmark the InBio team verifies before granting. First-time subscribers get a 14-day trial on the paid plans, and an 18+ mode is on every plan (checked October 2026).
The limits: no custom domains yet, and profiles are not listed in the sitemap, so a page is found the way any page is found, by something linking to it. If you only ever want a plain list of links, any free plan here covers it, ours included. The fuller breakdown is in What is InBio?.
Linktree
Linktree is the household name: quick to set up, the most integrations, and the one a beginner's audience already recognizes. The free plan gives unlimited links, one featured link, email and phone sign-ups and 28 days of analytics.
Starter at $8/mo adds scheduled links and per-link insights; Pro at $15/mo removes the Linktree logo and adds image and video backgrounds and email-tool sync; Premium at $35/mo adds all-time analytics and data export (checked October 2026; Linktree shows prices in local currency, so the US figures are from a third-party write-up). Selling costs 12% on Free and 9% on Starter and Pro, dropping to 0% only on Premium, which makes it an expensive place to sell; Beacons charges less for the same 0%.
If you're leaving Linktree rather than shopping the whole field, the Linktree alternatives comparison puts its replacements head-to-head with the fees each one takes.
Beacons
Beacons bundles the most into one account: link page, store, email, courses and AI writing tools, with a free tier that already lets you sell digital files and see real-time analytics. Paid plans are Creator $10/mo, Creator Plus $30/mo and Creator Max $100/mo (checked October 2026). The catch is the 9% fee on sales, which follows you onto the $10 plan and only disappears at $30, and some tools that replace Beacons reach 0% for less.
Stan Store
Stan Store is a mobile checkout in one link: the store is the page, and it's built for people already selling courses, coaching and digital files. Stan's Creator plan is $29/mo and Creator Pro is $99/mo, both at a 0% platform fee (checked October 2026); there's no free plan, only a 14-day trial. It's the highest entry price here and deliberately narrow, a store rather than a flexible page. If the $29 floor is what gives you pause, here are nine Stan Store alternatives with the price and the cut on each.
Bio.link
Bio.link is the free page with nothing in the way: unlimited links, no forced watermark, basic analytics, a fast editor. A Pro plan adds a custom domain and deeper analytics; Bio.link's pricing page refused our October check, so look up the current price in the app. There's no store, no forms and no bookings, which is rather the point.
Carrd
Carrd is a one-page website builder rather than a bio-link tool, and it's the cheapest paid plan on this list for that much layout control. Free covers up to 3 sites with a small badge. Carrd's paid plans are yearly: Pro Lite $9/yr; Pro Standard $19/yr, which adds a custom domain, forms and the Stripe, PayPal and Gumroad widgets; Pro Plus $49/yr for up to 25 sites (checked October 2026). Selling runs through those embeds with no cut from Carrd, but forms, payments and analytics all lean on outside services.
Milkshake
Milkshake builds a swipeable, magazine-style page entirely on your phone; there is no desktop editor at all, and paid plans are bought in the app through Apple or Google. There's no free trial, but the free plan works on its own. Milkshake's features and pricing, checked October 2026 on its pricing page:
| Plan | Price | What it adds | Fee on sales |
|---|---|---|---|
| Free | $0 | Hosting, templates, unlimited links and cards, QR code, digital-file sales through Stripe, 30 days of insights | 12% |
| Lite | $2.99/mo | Removes Milkshake branding | 12% |
| Pro | $6.99/mo or $59.99/yr | 365 days of insights, contact forms, mailing-list integration, Meta pixel, SEO tools | 9% |
| Pro+ | $29.99 a quarter (about $10/mo) or $99.99/yr | Custom domain, Google Analytics | 7% |
The selling fee never reaches 0%, and Stripe's processing comes on top. Milkshake notes that prices can vary by country and app store.
Taplink
Taplink is the budget pick: a micro-landing-page builder with a free Basic plan and forms and payments at a low price. Taplink's Pro is $4/mo and Business $8/mo, both billed yearly, per Taplink's own blog (checked October 2026); the live pricing page shows local currency and bills three months or more in advance. Pro adds the social-media pixel; Business adds application forms, digital products, a custom domain and branding removal. Taplink takes no transaction fee, but the useful blocks sit behind Business.
Later (Linkin.bio)
Later's Linkin.bio is the shoppable link page bundled into Later's social scheduler, so if you already plan posts there, the page comes with the plan you're paying for. Plans are Starter $25/mo, Growth $50/mo and Scale $110/mo billed monthly, or $18.75, $37.50 and $82.50 a month billed yearly, with a 14-day trial and no free tier (checked October 2026). Selling routes to your own store, and you can't buy the link page alone, which is why it only makes sense for teams already inside Later.
Komi
Komi is an influencer-first mini-site tied to a brand-deal marketplace. Komi Pro is $20/mo, or $16/mo billed annually, with 0% on digital sales, unlimited email campaigns, branding removal and a custom domain (checked October 2026). Its pages disagree about a free plan: the pricing page lists a free Starter that can't sell, and the help center says each site needs a subscription once the trial ends. It's aimed at working influencers who monetize brand deals plus products, which is more than a casual page needs.
Campsite.bio
Campsite.bio is a links-and-buttons page with a real free tier: unlimited links and Campsite branding. Campsite's Pro is $7/mo to remove branding and add a custom domain and email capture, Pro+ is $24/mo, and team plans start at $14/mo, each with a 10-day trial (checked October 2026). Selling stops at tips and paid requests, at 0% "for a limited time". It's light on doing more, which is fine if a link list is all you need.
Launch on the free plan you'll actually use
Sign up for the free plan of your pick, build the page in one sitting, and upgrade only when the page needs to do something Free doesn't: sell, book, or collect a lead. Recheck the fee before you turn selling on; it's the number that moves.
Create your InBio page, browse the templates or compare plans.
This comparison is part of our link in bio basics series: what a link in bio is, how the tools compare, and what the numbers mean.
We make InBio. Every tool here, InBio included, was checked the same way: on its own pricing page, help center or blog, October 2026.
