For most people, InBio is the best overall link in bio tool in 2026: a real free plan, $9/mo for every design option and full analytics, $29/mo to sell at 0%. It's our product, so weigh the source.
The exceptions are clear-cut. Pick Linktree if you want the name every audience already recognizes and won't sell much through it. Pick Stan Store if you already sell courses and want a checkout link, not a page. Carrd if you want a designed one-page site for $9 a year. Milkshake if you build from your phone, Taplink if the budget is the whole decision, and Later's Linkin.bio if your posts are already scheduled there.
Checked September 2026. Prices change often (Linktree's rose in November 2025), so confirm on the vendor's own page before you buy.
Price, free plan and the cut on sales, side by side
| Tool | Free plan | Paid from | Fee on sales | Best at |
|---|---|---|---|---|
| InBio | ✓, no card | $9/mo | 0% (Business, $29/mo) | One page that grows from links to selling |
| Linktree | ✓ | $8/mo | 12% free, 9% paid, 0% at $35/mo | Recognition and integrations |
| Beacons | ✓ | $10/mo | 9% until the $30/mo tier | The most tools in one account |
| Stan Store | Trial only | $29/mo | 0% | A checkout-first store |
| Bio.link | ✓ | ~$5/mo | No selling | A clean free page with no watermark |
| Carrd | ✓ | $9/yr | None (embeds) | Design control at the lowest price |
| Milkshake | ✓ | $2.99/mo | 12% / 9% / 7% by tier | Built entirely on your phone |
| Taplink | ✓ | ~$3/mo | 0% (own gateway) | Forms and payments on a budget |
| Later (Linkin.bio) | Trial only | $25/mo | None (routes to your store) | Teams already scheduling in Later |
| Komi | ✓ | $20/mo | 0% on Pro | Brand deals plus products |
| Campsite.bio | ✓ | $7/mo | No selling | An affordable links-and-buttons page |
Read down the fee column before the price column. On $1,000 of monthly sales a 9% cut is $90 a month, more than most subscriptions on this list. For anyone selling, 0% on a flat plan beats a cheaper plan with a percentage.
How we picked
We compared five things, in this order:
- Whether the free plan is real, and what it gates. Design is the usual paywall.
- The price of the tier most people end up on, not the cheapest one.
- The fee on sales.
- Whether the page can do more than list links: a form, a booking, a checkout.
- Whether the analytics say where visitors came from, not only how many clicked. How to read those numbers is in Link in Bio Analytics.
Every price was read on the vendor's own site in September 2026. Linktree, Bio.link and Taplink show prices only inside the app, so those three are as reported by users this month. We left out full website builders such as Wix and Squarespace, which can serve as a bio link but aren't priced as one, and we stopped at eleven so every tool gets a real section. If the term itself is new to you, start with what a link in bio is.
The tools, one by one
InBio
InBio is our product, so weigh everything in this section. It's a page for anyone at in.bio/yourname. Free needs no card and includes every template, basic customization, basic visitor stats and unlimited pages, billed per page, so an agency or a multi-brand business runs several from one account.
Pro at $9/mo ($90/yr) adds every design option, full analytics (sources, countries, devices, history) and a page search engines and AI can index. Pro also unlocks every card, including custom forms and lead capture with a file delivered on submit. Business at $29/mo ($290/yr) adds selling and bookings through your own Stripe at 0%. It also adds an AI assistant that answers visitors in your words rather than writing your captions, and a checkmark the InBio team verifies before granting. First-time subscribers get a 14-day trial, and an 18+ mode is on every plan (checked September 2026).
The limits: no custom domains yet, and Free pages stay out of search until Pro. If you only ever want a plain list of links, any free plan here covers it, ours included. The fuller breakdown is in What is InBio?.
Linktree
Linktree is the household name: quick to set up, the most integrations, and the one a beginner's audience already recognizes. The free plan gives unlimited links, basic themes and click counts. Custom design, logo removal, email capture and deeper analytics sit behind Starter at $8/mo, Pro at $15/mo or Premium at $35/mo (checked September 2026, as reported by users since Linktree shows prices in-app). Selling costs 12% on free and 9% on paid, dropping to 0% only at $35/mo, which makes it an expensive place to sell.
If you're leaving Linktree rather than shopping the whole field, the Linktree alternatives comparison puts its replacements head-to-head with the fees each one takes.
Beacons
Beacons bundles the most into one account: link page, store, email, courses and AI writing tools, with a free tier that already lets you sell digital files and see real-time analytics. Paid plans are Creator $10/mo, Creator Plus $30/mo and Creator Max $90/mo (checked September 2026). The catch is the 9% fee on sales, which follows you onto the $10 plan and only disappears at $30.
Stan Store
Stan Store is a mobile checkout in one link: the store is the page, and it's built for people already selling courses, coaching and digital files. Stan's Creator plan is $29/mo and Creator Pro is $99/mo, both at a 0% platform fee (checked September 2026); there's no free plan, only a trial. It's the highest entry price here and deliberately narrow, a store rather than a flexible page.
Bio.link
Bio.link is the free page with nothing in the way: unlimited links, no forced watermark, basic analytics, a fast editor. Bio.link's Pro plan is around $5/mo and adds a custom domain and deeper analytics (checked September 2026, as reported by users since Bio.link shows prices in-app). There's no store, no forms and no bookings, which is rather the point.
Carrd
Carrd is a one-page website builder rather than a bio-link tool, and it's the cheapest paid plan on this list for that much layout control. Free covers up to 3 sites with a small badge; Carrd's paid plans are yearly, Pro Lite $9/yr, Pro Standard $19/yr with custom domains and forms, Pro Plus $49/yr with commerce widgets (checked September 2026). Selling runs through embedded Stripe, Gumroad or PayPal with no cut from Carrd, but forms, payments and analytics all lean on outside services.
Milkshake
Milkshake builds a swipeable, magazine-style page entirely on your phone; there is no desktop editor at all. Free includes hosting, templates, QR codes and digital-file sales with Milkshake branding, and Milkshake's paid tiers are Lite $2.99/mo, Pro $6.99/mo and Pro+ $10/mo (checked September 2026). The selling fee never reaches 0%: 12% on free and Lite, 9% on Pro, 7% on Pro+.
Taplink
Taplink is the budget pick: a micro-landing-page builder whose free tier gives a few links, blocks, themes and pageview stats, with forms and payments at the lowest monthly price here. Taplink's Pro starts around $3/mo and Taplink's Business around $4.50–9/mo with forms, digital products, a custom domain and a pixel (checked September 2026, as reported by users; Taplink shows prices in-app). Selling carries no platform commission because you bring your own gateway, but the useful blocks sit behind the paid tiers.
Later (Linkin.bio)
Later's Linkin.bio is the shoppable link page bundled into Later's social scheduler, so if you already plan posts there, the page comes with the plan you're paying for. Plans are Starter $25/mo, Growth $50/mo and Scale $110/mo, trial only, no free tier (checked September 2026). Selling routes to your own store, and you can't buy the link page alone, which is why it only makes sense for teams already inside Later.
Komi
Komi is an influencer-first mini-site tied to a brand-deal marketplace, and its free plan already includes the mini-site, unlimited content and affiliate links, brand-deal access and fan capture. Komi Pro is $20/mo, or $16/mo billed annually, with 0% on digital sales (checked September 2026). It's aimed at working influencers who monetize brand deals plus products, which is more than a casual page needs.
Campsite.bio
Campsite.bio is a links-and-buttons page with a real free tier: unlimited links, basic analytics, Campsite branding. Campsite's Pro is $7/mo to remove branding and add a custom domain and email capture, Pro+ is $24/mo, and team plans start at $14/mo (checked September 2026). It's light on doing more, which is fine if a link list is all you need.
Launch on the free plan you'll actually use
Sign up for the free plan of your pick, build the page in one sitting, and upgrade only when the page needs to do something Free doesn't: sell, book, or collect a lead. Recheck the fee before you turn selling on; it's the number that moves.
Create your InBio page — free, no card. Browse the templates or compare plans.
This comparison is part of our link in bio basics series: what a link in bio is, how the tools compare, and what the numbers mean.
