For most people, the best Linktree alternative in 2026 is InBio — our product, so weigh the source. Pick Carrd if you want the most control for the least money. Pick Beacons if you want the widest free plan and can live with a commission on sales. Pick Stan Store if your link exists to sell courses or coaching.Nine alternatives are compared below, with Linktree's own row in the table so you can weigh staying put against each of them.
Checked September 2026: Linktree, Beacons, Stan Store and Carrd prices against each company's own published pricing. Taplink, Lnk.Bio, Campsite, Hopp and Later were not re-checked for this update; their figures are marked ~ and may have moved. Prices in this category change often, so confirm before you commit.
Every alternative compared
| Tool | Best at | Free plan | Paid from | Sells for you | Fees on sales |
|---|---|---|---|---|---|
| InBio | Selling, bookings and design in one | Yes | $9/mo | Products, bookings, leads | 0% platform fee |
| Beacons | Widest free plan, AI tools | Yes | $10/mo | Yes | 9% on Free and Creator, 0% from $30/mo |
| Stan Store | Selling courses and coaching | No — trial only | $29/mo | Yes | 0% |
| Carrd | Cheapest fully custom page | Yes (3 sites) | $9/year | Via embeds | n/a |
| Taplink | Message-app buttons | Yes | ~$3/mo | On higher tiers | 0% |
| Lnk.Bio | One-time payment | Yes | ~$1/mo or one-time | Basic | 0% |
| Campsite | Clean, simple pages | Yes | ~$7/mo | No | n/a |
| Hopp by Wix | Free, backed by Wix | Yes | Free | Via Wix | n/a |
| Later Link in Bio | Teams already on Later | No | ~$19/mo (bundle) | No | n/a |
| Linktree (staying put) | Name recognition, integrations | Yes | $8/mo | On paid tiers | 12% free, 9% Starter and Pro, 0% Premium |
Why people leave Linktree
Four reasons come up over and over.
The free page advertises Linktree, not you. The logo sits on your page until you pay for the tier that removes it. Your bio link is often the first thing a potential customer taps — an odd place for someone else's brand.
The features you want sit in tiers that keep moving. Basic analytics are free; the analytics that tell you which link earned the tap are not. Same for scheduling, SEO controls and commerce. Linktree's own pricing page shows prices by region in local currency, and the tiers have been renamed and repriced more than once.
Every Linktree looks like a Linktree. A template with your colours is still a template. If your page is part of your brand, sameness is a cost.
Selling means more tools, more tabs, more fees. Linktree added commerce late and grew it by acquisition: Koji in late 2023, Bento in 2024. A tool built around selling, booking or capturing emails from day one tends to do it with fewer moving parts.
None of this makes Linktree bad. It's the default for a reason: simple, trusted, integrates with everything. But defaults are chosen for you.
How we picked
Five things decide whether you'll still be happy with a tool in a year — the same framework as our best link-in-bio tools guide:
- The free plan. Usable, or a demo with a logo on it?
- Design range. Can your page look like yours?
- What the page can do beyond listing links: sell, book, capture leads.
- Fees. A free tool taking a cut of your sales is not free.
- Durability. Link-in-bio tools die more often than you'd think; there's a graveyard below.
InBio is our product. We think it wins for most people; read that claim with the bias in mind. The sections below are not a ranking.
InBio: the best overall pick for most people, and free to start
InBio is the one on this list built for anyone: a free page that already looks finished for personal use, and the same page grows into forms, bookings and selling when you need them, without switching tools. Your InBio page is built from blocks — links, posts, digital products, bookings with live availability, sign-up forms — arranged in sections you lay out as rows, cards, grids or carousels. Design goes past picking a colour: full themes from glassmorphism to hand-drawn to '97-era cubism, every font, custom shapes, backgrounds. On Business, an AI assistant answers visitors' questions in your words, using quick questions and knowledge you manage.
Pricing: Free is $0 with no card: your page at in.bio/yourname, unlimited pages, links and socials, every template, basic customisation, basic stats. Pro is $9/mo or $90/yr and adds every customisation option, full analytics, a page search engines and AI can index, and every card including forms and lead capture. Business is $29/mo or $290/yr and adds selling digital downloads, bookings, the AI assistant, and a checkmark verified by the InBio team. Billing is per page, so an agency runs each client's page on its own plan. Paid plans start with a 14-day trial for first-time subscribers, and InBio takes 0% on sales — you connect your own Stripe and keep everything past Stripe's processing.
What's good: a page that looks finished on the free plan. When you outgrow it, lead capture (Pro) and selling and bookings (Business) are built in rather than bolted on. Design options go well past a colour picker.
What to watch: no custom domains yet — every page lives at in.bio/yourname. We're younger than Linktree, and the deepest integrations directory belongs to the incumbent; if you need a niche integration today, check first.
Beacons: the widest free plan, with a 9% cut until $30 a month
Beacons has grown from a link page into a small creator suite: link in bio, an auto-updating media kit, email sends, Instagram auto-DM replies and AI tools for most of it. The free plan is broad — unlimited digital product sales, affiliate links, real-time analytics.
Pricing: Free; Creator $10/mo ($100/yr); Creator Plus $30/mo ($300/yr); Creator Max $90/mo ($900/yr).
The catch: on the Free and Creator plans, Beacons takes a 9% commission on every sale. The 0%-fee tiers start at $30/month. Sell $500 of products a month on the $10 plan and you're paying $55 a month. Run that maths before choosing a tier.
What's good: the widest free feature set here; the media kit earns its keep for brand deals.
What to watch: the fee; and the breadth means a busy interface for someone who wants a clean page.
Stan Store: a storefront first, $29 a month from day one
Stan flips the model: a storefront that happens to live in your bio, not a link list with a store attached. Courses, digital downloads, coaching calls and community memberships are first-class, checkout is built in, and it charges no transaction fees.
Pricing: no free plan. Plans start at $29/mo, with a free trial. Stan publishes its prices on its blog and help center rather than a pricing page, so check there before you compare.
What's good: the selling flow is the most focused on this list; 0% fees.
What to watch: $29 a month is a lot before you're selling, there's no free tier to grow on, and as a page it's plain — a store, not a canvas.
Carrd: the cheapest custom page, if you'll build it yourself
Carrd is not a link-in-bio tool; it's a one-page site builder that makes very good bio pages. Paid tiers are priced per year, not per month.
Pricing: Free (3 sites on carrd.co); Pro Lite $9/yr; Pro Standard $19/yr, which adds a custom domain, forms and analytics; Pro Plus $49/yr.
What's good: $19 a year for a page on your own domain is the bargain of this list; total design freedom.
What to watch: you assemble everything yourself — no link-in-bio conveniences, no native selling (embed Stripe or Gumroad instead), and no click analytics on the cheapest tiers.
Taplink: message-first pages for service businesses
Taplink builds simple mobile pages fast, with WhatsApp and Telegram buttons as its signature. Higher tiers add payments and forms. Its paid tier runs about $3/month billed annually, among the lowest subscriptions here.
What's good: cheap; message-first buttons suit services where the sale happens in a chat; quick to set up.
What to watch: design is functional rather than beautiful, and the cheap tiers are limited.
Lnk.Bio: pay once and stop thinking about it
Lnk.Bio's pitch is the pricing model: alongside a free plan and a roughly $1/month tier, it sells one-time purchases — pay once, keep the features. It covers the basics (unlimited links, scheduling, basic analytics) and syncs content from feeds.
What's good: the lifetime option is rare among the established tools; the free plan allows unlimited links.
What to watch: it's a link page, full stop — selling and booking are rudimentary and the design ceiling is low.
Campsite: a tidy page and nothing else
Campsite (campsite.bio) has done the simple thing well for years: clean layouts, solid analytics, form embeds, none of the sprawl. Paid plans run about $7/month. If the all-in-one suites feel like too much, this is the calm option.
What's good: pleasant to use; pages look professional out of the box.
What to watch: no native selling; the free plan is limited.
Hopp by Wix: free, and unlikely to vanish
Hopp is Wix's link-in-bio product: free, polished, with analytics for the price of nothing. Its main feature is the company behind it. After the shutdowns in the graveyard below, a public parent company is worth something.
What's good: free with analytics most tools charge for; durability by association; a path into a full Wix site if you ever need one.
What to watch: it's a young product with a shorter feature list than the suites above, and it is a doorway into Wix's paid products.
Later's Link in Bio: only if you already pay for Later
Later's Link in Bio connects tightly to your Instagram and TikTok content — tap a post, land on its link. But Later no longer offers it free. Link in Bio ships inside Later's paid plans, which start at about $19/month billed annually. For a link page alone, that's a scheduler's price.
What's good: the post-to-link workflow is clever; one bill for scheduling and bio link.
What to watch: the price only makes sense as a bundle, and if you leave Later, your link page goes with it.
The graveyard: link-in-bio tools that died
Your bio link is printed on business cards, embedded in QR codes and pasted into a hundred profiles. That makes durability a feature — and this category has a body count:
- Koji — acquired by Linktree in late 2023, shut down January 2024.
- Linkpop — Shopify's link-in-bio tool, discontinued in 2023.
- Bento — acquired by Linktree in 2024; the independent product wound down.
- Tap.Bio — one of the early tools, now gone.
Two lessons. Prefer tools with a visible business model — a company charging money for a product it wants to keep. And where the tool allows it, put your link on a custom domain you own, so a dead tool doesn't take your printed QR codes with it.
Switching from Linktree in about 15 minutes
- Rebuild the links. Open your Linktree in one tab and your new page in another; even a long list takes minutes. Group them while you're at it — what a link in bio can be.
- Swap the URL everywhere it lives. Instagram, TikTok, YouTube, X, your email signature — in one sitting, so no profile points at the old page. TikTok has its own rules about links: here's how they work.
- Keep the old page alive for a week or two, pointing its top link at the new page. Stragglers and cached previews will still find their way.
- Regenerate QR codes if you've printed any.
- Check your numbers after a week. This is when you learn what your old tool wasn't telling you — what to look for.
Who should pick what
- Most people: InBio — a page that starts free and grows into forms, bookings and selling at 0% without changing tools. Our product; weigh the source.
- The cheapest custom page: Carrd, $19/year.
- The biggest free feature pile, fees accepted: Beacons.
- Selling hard from day one: Stan Store, if $29/mo clears.
- Pay once, ever: Lnk.Bio.
- Free and durable: Hopp by Wix.
Pick one, rebuild your links tonight, and swap the URL in every bio in one sitting.
This post is part of our link in bio basics series: what a link in bio is, how the tools compare, and what the numbers mean.
