
Instagram Business Bio: 6 Examples and the Formula
Six Instagram business bio examples under 150 characters, from a bakery to an agency, the four-line formula behind them, and what to put in the name field.
Bio formulas that fit the character limits and convert — with real examples by platform and niche, and the profile fields most people forget are searchable.

Six Instagram business bio examples under 150 characters, from a bakery to an agency, the four-line formula behind them, and what to put in the name field.

Twelve TikTok bio ideas by niche, each under the 80-character limit, plus the three-line formula behind good bios and how to rewrite one as your own.

TikTok bios are 80 characters, Instagram 150, X 160. Every bio, name and username limit from each platform's own help pages, checked October 2026.
Your bio is the highest-traffic copy you'll ever write: a few dozen characters that every profile visitor reads before deciding to follow, tap, or leave. These guides skip the copy-paste idea lists and give you the formula instead — what each line is for, worked examples by niche, and the search tricks hiding in the fields around the bio.
Each guide is platform-specific, because the character budgets and searchable fields differ — but the structure underneath is the same everywhere: what you do, why you, and where to tap next.