UTM builder
Build campaign URLs with clean, consistent UTM parameters.
Your campaign URL appears here as you type…
What are UTM parameters?
UTM parameters are short tags added to a URL that tell analytics tools where a visitor came from. When someone clicks a tagged link, tools like Google Analytics read utm_source, utm_medium, and utm_campaign and attribute the visit — so you know which emails, ads, and posts actually drive traffic.
Keep tags lowercase, use dashes instead of spaces, and stay consistent: pick one spelling for each channel and stick to it. Long UTM links are ugly in emails and impossible on print — shorten them with INBIO and the UTM data still reaches your analytics, with click tracking on top.
Questions
What is the difference between utm_source and utm_medium?
utm_source is where the traffic comes from — a specific site or platform like newsletter, google, or instagram. utm_medium is the type of channel — email, cpc, social, or referral. Example: a link in your newsletter uses utm_source=newsletter and utm_medium=email.
Do UTM parameters affect SEO?
Used normally, no. UTM tags are meant for external campaign links (emails, ads, social posts). Avoid tagging your own internal navigation, and search engines will treat the tagged URLs as the same page.
Should UTM values be lowercase?
Yes. Analytics tools treat Email, email, and E-mail as three different values, which splits your reports. Sticking to lowercase with dashes (spring-sale) keeps your data clean.
Where do I see the UTM data?
In your analytics tool — Google Analytics shows it under traffic acquisition reports. If you shorten the tagged URL with INBIO, you additionally see clicks, countries, and devices for the short link itself.
Can I save UTM combinations for reuse?
Yes — with a free INBIO account you can save UTM templates and apply them when creating short links, so every campaign is tagged consistently.